The Women’s Social Entrepreneurship Institute (WSEI) empowers women entrepreneurs to build sustainable businesses and step into leadership roles within their communities. Implemented for the second time by the Kenya Red Cross Society, in partnership with the French Red Cross, the program helps women transition from informal activities to structured and income-generating businesses.
In a series of short video interviews, four WSEI laureates share their journeys. They reflect on the skills they gained, how their businesses have evolved, and the advice they would offer to other women considering entrepreneurship.
Interview 1 – Mwanahamisi Juma, Co-founder of Almercy products
Her five-year entrepreneurial journey addresses environmental pollution and educational challenges along the coast. In this interview, Mwanahamisi reflects on reaching an important milestone – her first time winning a competition – and the sense of gratitude that comes with it. She shares how learning about branding, business registration, and certification enabled her to approach her venture with greater structure and confidence. Manami also outlines her ambitions to expand her activity by opening new branches and scaling her business.
Her advice to other women: “There are so many women in the community who have the best business ideas but have not yet started working on them in terms of registration or marketing. So I would advise them to seek out business training and start developing their ideas. It’s amazing to work on a business.”
Interview 2 – Jackline Akinyi, Founder of Jaki Footwear
In this interview, she speaks about the pride she felt in stepping out of her comfort zone and addressing an audience for the first time. She reflects on how connecting with fellow entrepreneurs – through networking and exhibitions – helped her build confidence and unlock new opportunities. She also shares how these experiences reshaped the way she views her business and its potential.
Her advice to other women: “Just go for it. I had seen WSEI on social media, and I was reluctant and scared – but look at me now.”
Interview 3 – Mercy Mnyaka, Founder of Capapo Solutions
In this interview, she reflects on how the program gave her confidence in the value of her idea. She shares what she learned about creating a clear business model and maintaining financial records. She also highlights how mentorship and being part of a community of women entrepreneurs supported and strengthened her journey.
Her advice to other women: “Try for change. Growth does not happen before you start – it
happens when you go for it. Just be bold.”
Interview 4 – Veronica Nzuu, Co-founder of Furries
In this interview, she discusses her ongoing efforts to grow and innovate her project. She reflects on how guidance and encouragement from mentors helped her remain focused and patient. She also shares how her project is evolving, including the development of new educational tools made from recycled plastic.
Her advice to other women: “Just go for it, because the moment you push yourself and just sit down and make that application – as a woman, something beautiful comes out of that. So do not hesitate. It is well known that women always doubt themselves at a certain point. Don’t hesitate. Go for it. There is something good for you out there.”
