Social Media Listening: A Game Changer for Community Engagement

With the Social Media Listening tool (SML), it is possible to scan posts and messages on social media and instant messaging applications (such as Telegram or X). The messages are scraped, translated, coded and analyzed to provide a qualitative and quantitative summary of the most discussed topics by people affected. These insights provide an unbiased understanding of their needs, fears, feedback, sentiments, and experience.