eCommerce at the British Red Cross, the fundraising and supporter engagement tool
The digital gift-shop is a place for people to explore and shop for products, knowing their purchases will have a powerful impact by supporting the British Red Cross.
Miles for Refugees is a virtual fundraising event which runs in September. When people register they have the choice of six distances, each related to a journey a refugee may have to take to reach safety. Participants can collect their miles by running, swimming, cycling or walking and have a fundraising target of £150.
IDEATECA empowers online / offline innovation ecosystems with highly motivated people from the Spanish Red Cross in order to develop consciously the collective intelligence at the service of new social challenges.
The Red Cross App is a technological tool that aims to mobilise society against vulnerability. On its app, the Spanish Red Cross proposes several humanitarian missions anyone can participate in. It is useful to encourage people to commit and to increase the organisation’s means.
The Spanish Red Cross pioneered an Open Data strategy during the pandemic by publishing live data on its activity in a totally transparent way. Thanks to Microsoft technology, the platform has been able to provide daily updated data from records ranging from local to state level.